As COVID-19 rages around the world, Estol Africa, founded by On-Air Personality and mediapreneur, Esther Adekeye is otherwise known as Cute Kimani, explored virtual media tours as an innovative way to amplify and promote talents and their arts.
Due to the impressive milestones recorded so far, the talent management and public relations firm has now expressed its commitment to promote artistes in and beyond the shores of Nigeria, with its virtual media tour programme.
Estol Africa’s concept of virtual media tour however became clearer with the introduction of Fireboy DML’s new sound.
She said, “We have handled quite a number of projects recently. This is despite the pandemic, and I must say I’m proud of the successes recorded so far. Aside from Fireboy Dml, we have been able to introduce new talents, which include Phyno’s Superboy Cheque, and at the same time, worked with Harrysong, Olamide, Bimbo Ademoye, Chy Nwakanma, Ruth Kadiri, Zinny x, and Badman Chorus.”
Speaking of her aspirations, Cute Kimani revealed, “In future climes, I hope to see more strategies rolled out to push the boundaries of creativity and position their clients as the biggest talents in Africa.”